Since 1984, TJX brand T.J.Maxx has partnered with Save the Children to improve the lives of hundreds of thousands of children and families in need. Our longstanding relationship began with the company's sponsorship of children who participate in Save the Children's national education programmes in the United States. Over the years, the partnership has grown to include an annual in-store fundraising campaign, sales of branded merchandise, and an investment in our global breakthroughs for children. Together as partners, TJX and Save the Children are a powerful force for children. We are achieving increased visibility, as well as uniting employees globally around engagement opportunities in corporate philanthropy.
Our partnership involves an annual, in-store fundraising promotion during the back-to-school season in the United States, as well as the sale of branded merchandise throughout the year. Merchandise often features children's artwork, and a portion of sales supports Save the Children's programmes. By leveraging T.J.Maxx's store network, passionate associates and generous customers, the company has raised millions of dollars to fund early learning, literacy and health programmes for children in need. T.J.Maxx has also been a supporter of Save the Children's child sponsorship programmes since our partnership began. Sponsorship allows store and home-office associates to connect directly with children, creating a special relationship and experience for everyone involved.
TJX recently expanded its commitment to Save the Children with a global grant in support of our mission to give children a healthy start in life, the opportunity to learn and protection from harm. This investment allows Save the Children to effect change more broadly, addressing some of the most pressing issues facing today's most vulnerable children. It also presents an opportunity for TJX associates and leaders worldwide to engage locally with Save the Children and amplifies TJX's commitment to communities.