In 2009 Save the Children launched its global EVERY ONE campaign to end preventable child deaths. The campaign breakthrough is that no child under the age of five dies from preventable causes, and public attitudes will not tolerate high levels of child deaths.
Save the Children tracks progress towards the campaign breakthrough and seeks to develop insight-driven campaigning using a variety of sources of information including public attitudes in different locations where campaigns are running around the world. As part of its ongoing campaign analysis Save the Children has worked with SPA Future Thinking to understand the attitudes of the middle classes in 11 key locations.
"Let's approach the remaining 500 days fully aware of how our hard work can add up to millions of precious lives, and bring our ambitious goals closer than ever to the finish line."
Guest Blog from Ray Chambers, UN Secretary-General's Special Envoy for Millennium Development Goals
"When the baby is born, I tell the mother the importance of not throwing colostrum, because it is the first vitamin that a baby should receive"
Sangeeta Kumari was one of an army of community health workers across India trained by Save the Children. Though she no longer works with Save the Children, she contributed immensely to improving health seeking behavior of community she worked with.
Faiza Mohammed Azam, 30, began work as a community midwife in Sindh in 2010. In a span of almost four years, she has assisted about 35 deliveries in the outskirts of Karachi. Many midwives in Pakistan, face hostility mostly by men in villages who are not accustomed to women counseling their wives on medical issues.