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Every child deserves a future

UNIQLO and Save the Children are working together to ensure every child is safe, healthy and learning, by encouraging customers to add a donation in store across Europe with every purchase from 1 July until 31 October.  

From vital essentials such as food, clean water and cash assistance to mental health and psychosocial support for children and families affected by conflict and emergencies, together, we'll be helping children around the world to have the future they deserve.  

Refugee children from Ukraine play together at a Save the Children Counselling Hub. Bucharest, Romania, December 2023.

Global apparel retailer UNIQLO has collaborated with internationally renowned photographic cooperative Magnum Photos on a collection of 63 images highlighting the real lives of children and adults who have faced adversity, such as war, displacement and child-marriage. The people photographed have all been supported by UNIQLO’s PEACE FOR ALL charity T-shirt project, which donates proceeds to the humanitarian and development work of Save the Children, UNHCR, and Plan International. © Olivia Arthur / Magnum Photos

Global exhibition captures lives of children

In 2024, global apparel retailer UNIQLO collaborated with internationally-renowned photographic cooperative Magnum Photos on a collection of 63 images highlighting  the lives of children and adults around the world.

The people photographed have all been supported by UNIQLO’s  PEACE FOR ALL charity T-shirt project, which donates proceeds to the humanitarian and development work of Save the Children, UNICEF, and Plan International.  

A new collection of PEACE FOR ALL charity T-shirts is in stores and online now, with all of the designs expressing a wish for peace. The striking designs for this latest collection, were chosen from a selection of images featured in the exhibition.  

Magnum photographer Olivia Arthur visited Save the Children’s Counselling Hub in Bucharest, Romania, in December 2023. The Hub offers children displaced by the ongoing conflict in Ukraine the opportunity to participate in educational and therapeutic activities.

Hear more from Olivia on her time in Bucharest below.

Peace for all

A single T-shirt has the power to spread peace.

UNIQLO and Save the Children have been working in partnership since 2022, through the ongoing PEACE FOR ALL project.

Through the creation of exclusive T-shirts featuring designs from well-known artists and collaborators, the project supports three international organisations including Save the Children.

UNIQLO’s parent company Fast Retailing contributes 100% of profits from the sale of PEACE FOR ALL T-shirts.

To date, PEACE FOR ALL has enabled Save the Children to support children and their families in Ukraine with cash assistance, basic daily essentials (including water, food and sanitation), as well as psychosocial and educational support.

Following the Türkiye-Syria earthquake in 2023, the project helped to support the distribution of sanitation kits to people without access to safe drinking water, toilets or showers. In Mozambique, Bangladesh, and Afghanistan, donations from PEACE FOR ALL have helped children and their families to build a better future through providing shelter, cash assistance and education.

Since the launch of PEACE FOR ALL, more than 49 designs have been featured and nearly 7.2 million T-shirts have been sold worldwide, raising more than $15.1 million for Save the Children (*calculated from the total of JPY 2.157 billion at the April 30, 2025 exchange rate of US$1=JPY 142.52).

CH1853375_Yevheniia, 16 is writing a schedule for a school day on the board at the Digital Learning