Since 2009, Bulgari has raised over $85 million to help Save the Children transform the lives of some of the world's most vulnerable children.
To date, Bulgari has helped us to implement over 114 projects, reaching over 1.5 million children. The funds raised support all the strategic areas of intervention of Save the Children, with a particular focus on education and youth empowerment. Together with Bulgari, we have guaranteed training for over 49,000 teachers and carried out educational activities in over 4,000 schools in 34 countries worldwide.
Bulgari has custom-designed a Save the Children jewellery collection – donating a portion of the sales to support our programmes. This special collection comprises of a ring, a pendant, and a bracelet, with a unique silver and black design inspired by the iconic B-zero1 jewellery line. The collection is available in Bulgari stores worldwide and select department stores. To date, over half a million customers have purchased an item from the collection.
Bulgari employees are actively engaged in making the partnership a success. More than 400 employees have visited our programmes to see first-hand how the partnership is improving the lives of children and their families.
Renowned photographer Fabrizio Ferri has played a critical role in the partnership's continued success through his portrait collection of almost 250 celebrities. The collection features personalities from around the world wearing the Save the Children jewellery collection with their raised hands symbolising the message to "STOP. THINK. GIVE."
In 2018, a new social media campaign – #MadeReal – was launched together with director and photographer Rankin. This campaign amplifies the voices of those who have benefited from Bulgari-supported programmes.
Several celebrities have also visited Save the Children programmes and learned about the impact of our partnership.