Princess Diana’s iconic Virgin Atlantic jumper returns in support of Save the Children after selling out in hours

LONDON, 27 January 2026 - A navy ‘Fly Virgin Atlantic’ sweatshirt made famous by Princess Diana in the 1990s is back on sale to support Save the Children after Virgin Atlantic restocked the jumper that sold out in ours after its first release.

The replica crewneck sweatshirt returns at 0900 BST on Tuesday 27 January, giving fans another chance to own a cultural icon with purpose.

Originally launched to mark the 30th anniversary of Princess Diana wearing the original jumper on 20 November 1995, the sweatshirt which blends British style, nostalgia and purpose, quickly sold out.

Following overwhelming demand, the jumper has been restocked and will be available to buy via Virgin Atlantic’s Retail Therapy online store, operated by Tourvest.

Each jumper sold will help change children’s lives around the world, as part of Virgin Atlantic's ongoing partnership with Save the Children.

The Princess’ gym staple was an oversized navy-blue crew-neck sweatshirt with ribbed hem and cuffs. The vintage printed Flying Lady motif, which draws on the 1930s pin-up style, is set between the words ‘Fly’ and ‘Atlantic’, whilst the word ‘Virgin’ is featured within the icon’s cape. Crafted from soft cotton and available in adult and limited children’s sizes, it’s a timeless classic for the New Year and beyond, whether for a gym run or taking to the skies.

Retailing at £59 for adults and £47 for children’s sizes, £10 from each jumper sold will be donated to Save the Children to support children affected by crises worldwide.

The collaboration builds on Virgin Atlantic’s ongoing partnership with Save the Children, to strengthen the airline’s efforts to support communities impacted by disaster, ranging from climate related events to regional conflict.

Save the Children aims to create lasting change for and with children, helping to ensure children keep safe, healthy and learning so they have a chance of the future they deserve.  The airline supports Save the Children’s Emergency Fund, providing access to healthcare, food, shelter and education when disaster strikes.

Sophie Woodford, Head of Creative and Design at Virgin Atlantic said:

“Princess Diana’s Virgin Atlantic jumper became an icon of freedom and individuality. Replicating it for Save the Children lets us celebrate her legacy with a fresh twist, combining style, purpose and a little Virgin Atlantic spirit along the way.

“Our collaboration with Save the Children is rooted in a shared commitment to ensuring that children affected by disasters receive the care and resources they need. Through initiatives like this, we can harness the power of our incredible people and use our business as a force for good in the communities we serve and create meaningful change.”

Claire Sanford, Conflict & Humanitarian Director of Save the Children UK, said:

"I’ve seen firsthand how the Children’s Emergency Fund brings light to the darkest moments, restoring hope, dignity, and the promise of a future for children caught in crisis. With the incredible support of Virgin, we’re helping make sure every child has the chance to grow up safe, seen, and full of possibility."

To buy the restocked jumpers from 0900 BST 27 January please visit: order.virginatlantic.com

About Virgin Atlantic  

Virgin Atlantic was founded by British entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2025, the airline was voted Britain’s only Global Five Star Airline by APEX for the ninth year running in the Official Airline Ratings. Headquartered in London, it employs 9,250 people worldwide, flying customers to 28 destinations throughout the year. 

For more information visit www.virginatlantic.com or via Facebook, X and Instagram @virginatlantic.