Save the Children Tanzania social and behavior change programming focus on achieving results in health, nutrition, protection, education, livelihoods and child rights across both development and humanitarian contexts. Through these thematic areas we:
Advocate and campaign for better practices and policies that highlight and respect children’s voices;
Adress socio-cultural norms & supporting the adoption of healthier behaviors to improve health and nutrition status
Develop evidence-based, replicable, and scalable solutions;
Support effective implementation of best practices, policies, and programs; and
Collaborate with children, families, communities, civil society organizations, government, donors, media, and private sector to build capacity and generate impact.
Save the Children's Integrated SBC Approach / Key Areas
Comprehensive SBC Integration:
Save the Children embeds Social and Behavior Change (SBC) within health, nutrition, WASH, Livelihood, education, and child protection programs to address the root causes of harmful behaviors. This holistic approach tackles underlying issues such as gender norms, child feeding practices, and barriers to education, ensuring that SBC supports sustainable, positive change in communities.
Community Engagement & Innovative Tools:
Through community mobilization with local leaders, health workers, and families, Save the Children utilizes participatory approaches like Human-Centered Design to make SBC interventions community-centered and sustainable. Leveraging tools such as mobile technology, social media, and radio expands the reach and effectiveness of SBC messaging, particularly among youth and underserved populations.
Gender-Responsive Strategies:
Gender equality is integral to Save the Children’s SBC efforts. The organization addresses gender-related barriers by promoting girls’ education, engaging men and boys in positive masculinity programs, and implementing gender-transformative approaches to reduce harmful norms. Additionally, it supports economic empowerment and reproductive health rights for women and girls, empowering them with skills, knowledge, and community support to lead fulfilling, autonomous lives.